About us

We are local designer brand from Yunnan the southernmost part of China!
Yunnan's unique plant diversity and pristine ecological characteristics of nature, as well as the unique cultural customs of ethnic minorities, are the core support for the establishment of YELLOWSHORE. We are inspired to grow locally and throughout the world. Of course, our ideal is not limited to and not only positioned as a clothing brand, we want to connect and cover every aspect of life, refine and extract every artistic cell, and transform it into a complete and diverse form with great inclusiveness, forming a unique atmosphere and influence of YELLOWSHORE.

How we work

Our styles are largely the result of improvisation, and instead of spending time conceiving and designing, we focus on capturing the fleeting images and senses in our minds.

At that moment, the feeling was right, and we immediately pieced together the imaginary images in our mind with objects including but not limited to fabrics, which was mostly done on the dress form.

Immediately after that "unformed" thing will be made and sewn out, we prefer to call it a concept, yes, it's the concept of the piece that is about to be produced!

Next, we translate the "concept" into a complete piece, including how to break it down and integrate, and how to sew it to maintain and balance the character and wearability of the garment to the maximum.

Finally, we need to think about the fabrics and processes used to ensure that the work has both artistic and commercial value.