About us
We are Huadeng Clothing Studio, Xishan District, Kunming, located in Yunnan, China. YELLOWSHORE™ is the only brand launched by our studio. YELLOWSHORE™ stands for everything we do in our studio. Our products are only sold on the official website of YELLOWSHORE™, we do not have any physical stores or engage in any commercial activities offline. All commercial activities are held online, we only have this one website, please recognize the only official website yellowshoreofficial.com.
Yunnan is a province in the southwestern border area of the People's Republic of China. Yunnan has the highest number of animal and plant species in the country, known as the “Kingdom of Animals and Plants” and known as the “Kingdom of Non-ferrous Metals”, with a long history and culture and beautiful natural scenery, and is one of the important birthplaces of human civilization. Yunnan is one of the important birthplaces of human civilization.
In addition to its reputation as a botanical kingdom, Yunnan is also characterized by 25 ethnic minorities with a population of over 6,000, making it the province with the largest number of ethnic minorities in China. Among them, 15 ethnic groups, including the Bai, Hani, Dai, Lisu, Wa, Lahu, Naxi, Jingpo, Brown, Pumi, Nu, De'ang, Dulong, Achang and Jinuo, are endemic to Yunnan.
Hibiscus Rosa-Sinensis, Puer, Yunnan（Photo by Huadeng Clothing Studio）
China's only tropical rain-forest reserve, plant and animal kingdom: Dai Autonomous Prefecture of Xishuangbanna, Yunnan (city streetscape) （Photo by Huadeng Clothing Studio）
Yunnan Ethnic Representatives Embroidery Patterns I （Photo by Huadeng Clothing Studio）
Yunnan Ethnic Representatives Embroidery Patterns II（Photo by Huadeng Clothing Studio）
The Unique Artistic Style of Dai Architecture: Dajinta Temple, Dai Autonomous Prefecture of Xishuangbanna, Yunnan
(Photo by Huadeng Clothing Studio)
YELLOWSHORE™ was born in this magical land of Yunnan, its unique natural scenery, rich cultural heritage and diverse ethnic customs to YELLOWSHORE™ injected the most core and original powerful force, so that our brand has traces to follow, and rich resources and features to tap into the creation. Of course, we are also committed to capturing and refining every tiny art cell scattered in the air from all aspects of life, transforming it into a complete, diversified and highly inclusive form, and finally landing it in the form of products to form YELLOWSHORE™'s unique temperament and influence.
About the founder
The founder of YELLOWSHORE™ is also the founder of Huadeng Clothing Studio, Ms. Hua Deng. Huadeng was born in Kunming, Yunnan Province. In high school, Huadeng studied painting and drawing at the Affiliated Art School of the Yunnan Art Institute. After graduating from high school, her parents sent her to New Zealand, where she entered Otago Polytechnic a year later, majoring in marketing. After graduating from her undergraduate program, she originally planned to stay in New Zealand to work, but she couldn't let go of her childhood longing for painting and dress matching. After six months of reflection, Huadeng chose to study Japanese with the goal of entering Bunka Fashion College, one of the top five fashion colleges in the world. Six months later Huadeng was accepted into the Bunka Fashion College, specializing in garment production, pattern making, sewing techniques, and apparel design. “From then on, I was clear about my path and understood that I needed to pay the price.”